NEW ALKALINE BATTERIES ‘EVOLTA’
- Sets Guinness World Record as the “Longest Lasting AA Alkaline Battery” 1)

Kuala Lumpur, 9 October 2008 - Panasonic, today announced that its new alkaline battery ‘EVOLTA’ have entered the Guinness Book of World Records as the world’s “Longest Lasting AA Alkaline Battery.” 1)

Guinness World Records recognized the achievement based on the data obtained from discharge tests Panasonic conducted in accordance with the guidelines set by the International Electrotechnical Commission (IEC). The EVOLTA “AA” batteries are the first to receive Guinness recognition in such category.

The EVOLTA batteries are suitable for any application, thus can meet the needs of today’s electric/electronic equipment as well as satisfy soaring consumer demand for long-lasting batteries. EVOLTA comes in two different types, AA and AAA and can be used for a wide variety of equipment that requires from low-drain to high-drain applications.

As the name EVOLTA suggests, deriving from the word “evolution” and “voltage,” the new batteries represent the progress and prowess of Panasonic’s battery technology. The EVOLTA batteries incorporate Panasonic’s know-how accumulated in developing its Oxyride batteries and innovations made in the battery structure, materials and manufacturing process.

The new structure of EVOLTA batteries provides more internal space allowing storage of extra active materials and increased sturdiness by using a new sealing technology for the cylindrical container. Newly-developed active materials for cathode (new manganese dioxide and oxy-hydroxide titanium) and anode (zinc) facilitate a chemical reaction that delivers superior performance.

To maximize the chemical reaction within the batteries, Panasonic has improved the manufacturing process used for the Oxyride batteries to pack active materials more evenly and densely. As a result, EVOLTA batteries deliver excellent performance in wide ranging equipment from low-current applications such as TV remotes to high-drain applications like digital cameras.

The EVOLTA batteries are Panasonic’s response to evolutions in battery-powered products and consumer demand. By continuously bringing these products to the market, the company is making the everyday lives of people across the world more comfortable and convenient.

The EVOLTA Alkaline Batteries will be available in Oct, 2008.

An average of discharge times measured against ANSI, IEC and JIS standards. (as of January 15, 2008)
When stored at 20 C±2 C with humidity 60%±15%.

About Panasonic Malaysia Sdn Bhd
Panasonic Malaysia Sdn Bhd is a sales, service and marketing company for the Panasonic brand of electrical and electronic products ranging from audio visuals, home appliances, air conditioners, digital and video cameras, professional broadcasting equipment, business systems, telecommunications, health and beauty care to batteries and lightings. All Panasonic products are available through our authorized dealers nationwide. For more information on Panasonic brand and products, visit our website at www.panasonic.com.my or call our Customer Care Centre at 03-5543 7600.

Media Contact:
Azizah Wahid
Assistant General Manager, Corporate Communications & Branding
Tel: 03 7809 7876 Mobile: 019 217 2730
Email: azizah.wahid@my.panasonic.com